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An Irish Craft Beer Has Reached New Heights

Posted By Conor McCaffery on April 27, 2018

Following on from my previous blog piece on Cans, let's touch on the topic once again. Right now, you probably think I have some weird obsession with Cans of beer, but this new excitement comes from some great news! Ireland Craft Beers recently teamed up with Boyne Brewhouse to create the first bespoke Irish Craft Beer for Icelandair Airways, The 737 Transatlantic IPA!


Quite difficult not to be smug right now...but I told ya so! The Can revolution is taking off massively right now (see what I did there?) and Ireland Craft beers are at the forefront of it.

In an ever-changing environment, consumers are drawn to products that not only taste good but also look good. Let's be honest, we all want to look trendy and the can is the way to go. Today, the Can offers vibrant eye-catching imagery which is why many beer brands are now turning their attention to packaging and design, as a way to differentiate themselves in a highly competitive sector; and it appears to be working. In a recent study conducted by GFK, in 2007, just 16% of people agreed that cans looked good. That figure is now 44%! Who doesn't love a good statistic eh?

In addition to this, in recent few years, everyone and their granny seem to have "gone green" which of course is great news for the environment. Similar to the can, the going green ‘trend' is taking over the world, right? and do you know what they have in common? They're both great for the environment. Yup, that's right saving the world and having a beer! A regular can is compact and lightweight, this reduces weight which saves fuel, the can itself is also infinitely recyclable.

So, what does all this have to do with 737 Transatlantic IPA and Icelandair airways? Icelandair airways are adapting to a rapidly changing environment with the introduction of their new aircraft the Boeing 737 MAX. The 737 was designed with an emphasis on fuel efficiency. This was achieved through enhancements to the airframe which helps reduce aerodynamic drag. The result? Fuel savings of up to 20% per seat compared with other narrow-body airplanes meaning it is the most cost-efficient single-aisle aircraft on the market. It has also seen a revolutionary redesign aimed at offering the passenger even more space during their flight, which is unheard of on other airlines... cough cough Ryanair.

737 Transatlantic IPA

It appears the new aircraft from Icelandair airways has both the consumer and the environment in mind, which is quite similar to the can of today, and is why they have marked the occasion with a special beer and a special sparkling water.

The 737 IPA will be sold exclusively on board our aircraft and the SKY sparkling water will be complimentary. Both come in beautiful specially designed cans. SKY is made from pure Icelandic spring water, whereas 737 is more of a cosmopolitan, combining transatlantic quality ingredients. The hops giving the 737 its interesting character come from the Pacific Northwest and are perfectly counterbalanced with European malts in the hands of the brewmasters at Boyne Brewhouse, Ireland. Both SKY and 737 are best enjoyed at high altitudes in great traveling company—on board a brand-new Boeing 737 MAX.

The first cans 737 Transatlantic IPA were cracked open last week on a celebratory, scenic return-flight from Reykjavik on the carrier's first Boeing 737 MAX, which is named Jökulsárlon in honor of a glacial lagoon in southeast Iceland.

FoodRepublic.com's Jess Kapadia, who tasted the beer inflight, said: "The 737 Transatlantic IPA has extra fruity hops, a good strong colour, a nice viscosity and a good head on it,". It's doesn't only taste good it will also help with those in-flight nerves as unlike most beers the 737 Transatlantic IPA has an airline-requested ABV of 7.37 percent.

The beer will become available on flights and in its Saga Lounge at Keflavík International Airport on May 30th, this is another major milestone in the Irish Craft Beer and Can revolution.

Sigurður Helgason, Icelandair's past CEO and Bjorgolfur Johannsson, Icelandair's current President and CEO, toast the new plane with cans of the new 737 Transatlantic IPA.